Know what they're running.
Before they know what's working.
Meta Ad Library scraping, creative analysis, messaging patterns, and whitespace identification. Automated competitive intelligence.
Meta Ad Library — 4 Competitors Analyzed
Ad #1
WinnerHook Type
Before/After Transformation
Format
Video — 15s
Engagement
3.2x avg
Without Animus
You manually check competitor socials and hope you spot something useful.
With Animus
Animus scrapes 130+ ads, identifies patterns, and generates concepts for the gaps.
The Process
Scrape the landscape
Animus scraped 130 active ads across 4 competitors from Meta Ad Library. Catalogued by format, hook type, and messaging angle.
Find the patterns
3 winning hook patterns identified across competitors. 2 messaging angles that nobody in your category is using — confirmed whitespace.
Generate concepts
10 creative concepts generated, each targeting a competitor gap. Ranked by predicted performance based on hook patterns and your brand positioning.
Brief-ready output
Full creative brief for each concept — brand-voice-aligned headlines, body copy, CTA variations. Ready for your creative team or AI generation.
Example Output
Why Context Matters
Generic AI
Copies what's already working. Produces the same ad everyone else is running.
With Animus
Finds what's MISSING. Generates concepts that fill gaps competitors haven't seen — in your brand voice, not theirs.