Outreach that lands.
Not outreach that spams.
ICP definition, prospect scraping, contact enrichment, and personalized sequences — all powered by your brand intelligence.
Hot Tier — 67 Prospects Identified
Maple & Co
Head of Partnerships
Thrive Health
Marketing Director
Foundry Retail
CEO
Without Animus
You send the same generic 'I wanted to reach out' email to everyone. 2% reply rate.
With Animus
Animus writes emails that reference their business and connect it to YOUR specific solution.
The Process
Define the ICP
Ideal Customer Profile built from brand intelligence + market research. Industry, company size, tech stack, pain points, and buying triggers defined.
Scrape and enrich
500 prospects scraped from LinkedIn, Apollo, and industry databases. Enriched with company data, recent news, and tech stack. 3-tier prioritization: Hot (67), Warm (183), Cold (250).
Personalize at scale
Personalization hooks generated for each prospect based on their business context + your brand's strengths. Each email references something specific about THEM.
Launch sequences
5-email sequence per tier. Every email sounds like YOUR brand talking to THEIR pain point. Deliverability optimized. Follow-up timing automated.
Example Output
Why Context Matters
Generic AI
'Dear [First Name], I wanted to reach out and introduce our company.' Copy-paste to 500 people.
With Animus
Each email references the prospect's actual business, connects to their specific pain point, and sounds like your brand — not a template.